Rules & Regulations
Rules & Regulations
This rulebook explains who can participate in SPARK and what’s expected each week. It outlines how to earn points (through posting and growth), how we verify content and collaborations, and rules to keep everything fair. Knowing these guidelines and scoring rules helps students understand how points are awarded and ensures transparency and fairness.
This rulebook explains who can participate in SPARK and what’s expected each week. It outlines how to earn points (through posting and growth), how we verify content and collaborations, and rules to keep everything fair. Knowing these guidelines and scoring rules helps students understand how points are awarded and ensures transparency and fairness.
01
Eligibility
Only students registered in the current SPARK cohort may earn points and benefits. SPARK is selective, and each participant receives access to the SPARK dashboard and submission portal.
01
Eligibility
Only students registered in the current SPARK cohort may earn points and benefits. SPARK is selective, and each participant receives access to the SPARK dashboard and submission portal.
02
Weekly Content Requirements
You must post consistently every week. Typically this means at least two short-form videos and one longer video per week on your social channels. Complete your weekly content tasks and submit the links/proof on time through the SPARK portal. Posting regularly is critical to build your audience and earn points.
02
Weekly Content Requirements
You must post consistently every week. Typically this means at least two short-form videos and one longer video per week on your social channels. Complete your weekly content tasks and submit the links/proof on time through the SPARK portal. Posting regularly is critical to build your audience and earn points.
03
Originality & Creativity
All content must be your own. Do not copy or reuse others videos, scripts, or watermarked clips. Be creative and share your unique perspective. SPARK follows standard creator guidelines, only upload what you film or create. Videos should be engaging and tell a story, not just random footage or music.
03
Originality & Creativity
All content must be your own. Do not copy or reuse others videos, scripts, or watermarked clips. Be creative and share your unique perspective. SPARK follows standard creator guidelines, only upload what you film or create. Videos should be engaging and tell a story, not just random footage or music.
04
Content Standards
Keep content appropriate and constructive. Avoid anything defamatory or offensive (hate, violence, politics/religion) Platforms community rules apply: no harmful or misleading content.
04
Content Standards
Keep content appropriate and constructive. Avoid anything defamatory or offensive (hate, violence, politics/religion) Platforms community rules apply: no harmful or misleading content.
05
Earning Points: Performance
Points come from how your content performs. High views, creativity and storytelling earn more points. Participation in SPARK activities and challenges also earns points. Focus on creating content that keeps viewers watching, gives them value, or makes them feel something.
05
Earning Points: Performance
Points come from how your content performs. High views, creativity and storytelling earn more points. Participation in SPARK activities and challenges also earns points. Focus on creating content that keeps viewers watching, gives them value, or makes them feel something.
06
Earning Points: Growth
Gaining followers also gives points. Hitting milestone follower counts (e.g. 50K followers) earns bonus points or badges. Make sure your profile is public and consistent branding helps attract real followers. (Remember: only organic growth counts- fake follows do not.)
06
Earning Points: Growth
Gaining followers also gives points. Hitting milestone follower counts (e.g. 50K followers) earns bonus points or badges. Make sure your profile is public and consistent branding helps attract real followers. (Remember: only organic growth counts- fake follows do not.)
07
SPARK Challenges
Participate in special SPARK video challenges each week or month. Submit challenge entries via the SPARK website form by the deadline. In the form, paste the link to your video (the submission portal says “Provide a valid link if you’re participating in a Weekly Challenge.”). Each challenge has its own theme/rules – follow them carefully (usually one entry per student). You earn bonus points for simply participating and extra points if you place in the challenge.
07
SPARK Challenges
Participate in special SPARK video challenges each week or month. Submit challenge entries via the SPARK website form by the deadline. In the form, paste the link to your video (the submission portal says “Provide a valid link if you’re participating in a Weekly Challenge.”). Each challenge has its own theme/rules – follow them carefully (usually one entry per student). You earn bonus points for simply participating and extra points if you place in the challenge.
08
Brand Collaborations & Barter
Points are awarded for legitimate brand work. This includes paid sponsorships, affiliate income, or barter deals (free products/services). All collaborations must be verifiable (see proof checklist below). Note: If you receive a product (barter) instead of cash, you still get points for doing the collaboration, but the product’s value does NOT count towards the ₹2,00,000 cash-revenue goal. Only verified cash income counts for that target.
08
Brand Collaborations & Barter
Points are awarded for legitimate brand work. This includes paid sponsorships, affiliate income, or barter deals (free products/services). All collaborations must be verifiable (see proof checklist below). Note: If you receive a product (barter) instead of cash, you still get points for doing the collaboration, but the product’s value does NOT count towards the ₹2,00,000 cash-revenue goal. Only verified cash income counts for that target.
09
Only verified earnings will be counted
Affiliate income and platform monetisation must be supported by payout or dashboard proof.
09
Only verified earnings will be counted
Affiliate income and platform monetisation must be supported by payout or dashboard proof.
10
Barter collaborations must also be verified
Students may need to provide product proof, product value, brand acknowledgement and relevant order/delivery or communication proof.
10
Barter collaborations must also be verified
Students may need to provide product proof, product value, brand acknowledgement and relevant order/delivery or communication proof.
11
Collaboration limits apply
The value and number of collaborations that can be credited may depend on your follower tier.
11
Collaboration limits apply
The value and number of collaborations that can be credited may depend on your follower tier.
12
Sponsored content
Sponsored content must follow required disclosure guidelines. Paid partnerships should have the appropriate advertising/paid partnership disclosure.
12
Sponsored content
Sponsored content must follow required disclosure guidelines. Paid partnerships should have the appropriate advertising/paid partnership disclosure.
13
False or fabricated collaboration proof is not allowed
Confirmed fake submissions can result in points being removed and may affect eligibility for the Revenue Path and Brand Collaboration track.
13
False or fabricated collaboration proof is not allowed
Confirmed fake submissions can result in points being removed and may affect eligibility for the Revenue Path and Brand Collaboration track.
14
Proof & Verification
You must have proof for points. Keep analytics screenshots, receipts, contracts or emails showing your results. For example, take a screenshot of video views or follower count, or a payment invoice for a brand deal. All evidence must show dates and clearly belong to your account. Submitting content links and proof is done through the SPARK portal. We will only award points after verifying your proof (incase of paid collaborations).
14
Proof & Verification
You must have proof for points. Keep analytics screenshots, receipts, contracts or emails showing your results. For example, take a screenshot of video views or follower count, or a payment invoice for a brand deal. All evidence must show dates and clearly belong to your account. Submitting content links and proof is done through the SPARK portal. We will only award points after verifying your proof (incase of paid collaborations).
15
Accuracy & Fair Play
No cheating. Do NOT buy followers, views or likes. Do NOT collude (e.g. follow-for-follow schemes) or use bots. If detected, you will lose points or be removed from SPARK. Likewise, plagiarising another creator’s work (or AI-rewriting without new ideas) is not allowed. Always make your own videos. If there is any doubt about authenticity, SPARK admins will investigate and may ask you for additional proof.
15
Accuracy & Fair Play
No cheating. Do NOT buy followers, views or likes. Do NOT collude (e.g. follow-for-follow schemes) or use bots. If detected, you will lose points or be removed from SPARK. Likewise, plagiarising another creator’s work (or AI-rewriting without new ideas) is not allowed. Always make your own videos. If there is any doubt about authenticity, SPARK admins will investigate and may ask you for additional proof.
16
Submission Process & Timelines
Each week, upload your videos to the appropriate platform (YouTube, Instagram, etc.) and then submit the links and any required proofs through the SPARK dashboard. For weekly reports (a summary of your week’s content) upload a document; for challenge entries, paste the video link. Submissions must follow deadlines given by SPARK. Late or missing submissions earn zero points for that week’s task.
16
Submission Process & Timelines
Each week, upload your videos to the appropriate platform (YouTube, Instagram, etc.) and then submit the links and any required proofs through the SPARK dashboard. For weekly reports (a summary of your week’s content) upload a document; for challenge entries, paste the video link. Submissions must follow deadlines given by SPARK. Late or missing submissions earn zero points for that week’s task.
17
Appeals & Audits
If you believe your points or disqualifications are incorrect, you may request a review through NIAT support. All scoring is backed by data, and SPARK reserves the right to audit any account with irregular stats. (In practice, we follow standard content program rules: channels can be audited for violations, so keep everything honest.) Decisions after audit are final to keep the program fair.
17
Appeals & Audits
If you believe your points or disqualifications are incorrect, you may request a review through NIAT support. All scoring is backed by data, and SPARK reserves the right to audit any account with irregular stats. (In practice, we follow standard content program rules: channels can be audited for violations, so keep everything honest.) Decisions after audit are final to keep the program fair.
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18
SPARK Point System
SPARK Point System
Category
Points
Weekly Consistency
2 shorts + 1 long form
10 pts/week
4+ content pieces
+20 pts/week
Short form content performance (IG Reel/Shorts - Viewership)
1k - 10k views
5pts
10k - 50k views
15pts
50k - 100k views
30pts
100k - 500k views
60pts
Long form content (YT Video - Viewership)
500 - 2k views
10pts
2k -10k views
25pts
10k - 50k views
50pts
Follower growth
1k
25pts
5k
75pts
10k
150pts
20k
300pts
30k
500pts
50k on a single platform
1000pts + GRIT Qualification
Bonus/Weekly Challenges
1st
250 Pts
2nd
150 Pts
3rd
150 Pts
Participation
25 Pts
Category
Points
Weekly Consistency
2 shorts + 1 long form
10 pts/week
4+ content pieces
+20 pts/week
Short form content performance
(IG Reel/Shorts - Viewership)
1k - 10k views
5pts
10k - 50k views
15pts
50k - 100k views
30pts
100k - 500k views
60pts
Long form content
(YT Video - Viewership)
500 - 2k views
10pts
2k -10k views
25pts
10k - 50k views
50pts
Follower growth
1k
25pts
5k
75pts
10k
150pts
20k
300pts
30k
500pts
50k on a single platform
1000pts + GRIT Qualification
Bonus/Weekly Challenges
1st
250 Pts
2nd
150 Pts
3rd
150 Pts
Participation
25 Pts
Stay Updated
Stay Updated
Follow @niat.creatorlab on Instagram for SPARK updates, announcements and challenges.
Follow @niat.creatorlab on Instagram for SPARK updates, announcements and challenges.
Join the official SPARK WhatsApp Community to stay updated with sessions, submissions and other programme information.
Join the official SPARK WhatsApp Community to stay updated with sessions, submissions and other programme information.
Have a question? DM us on Instagram @niat.creatorlab and we’ll help you out.
Have a question? DM us on Instagram @niat.creatorlab and we’ll help you out.